How does a quick service restaurant transform itself into a lifestyle brand? For Chipotle Mexican Grill, its all about being real and staying ahead of digital trends to create the ultimate customer experience. Nicole West, Vice President of Digital Strategy and Product for Chipotle, joins us this week to dig into the digital experience that Chipotle has pioneered within the industry. Nicole shares her experience building Chipotle's digital commerce business and how consumer adoption of digital ordering and experiences has led to digital making up 61% of company sales in Q2 2020. She discusses what trends the company saw when it developed the industry's first ordering app and how they continue to experiment with new ways to engage with customers and drive sales. As the conversation continues, Nicole explains the ways that Chipotle has innovated and disrupted the industry when appropriate, including its ordering app, Chipotlanes, Digital Kitchen, packaging, walk-up contactless pickups