This paper presents the results of a project to design new comprehensive sound sets for several electric vehicle models having each specific branding expectations. This was achieved thanks to a close collaboration between one major Chinese electric vehicle manufacturer and an acoustic software provider, relying on shared experience, knowledge, and tools to meet the initial requirements set. Firstly, a scenarized journey and brand-related symbolism were defined and served as a basis for creating meaningful sketches of sound design in a cross-team effort (designers, NVH, production, audio system, etc.). Various sound functions were considered for exterior sounds, such as AVAS, and interior sounds, such as ambiance, HMI, and alarms. A special care was dedicated to the so-called Active Sound Design aiming at providing speed and acceleration feedback to the driver, in the absence of a clearly audible engine noise. A listening test was then conducted in order to assess how the proposed