Smart Design: How to Develop Your Next Orthopedic Product During the COVID-19 Pandemic

The advent of the COVID-19 pandemic has created uncertainty and delays in procedures, but hospitals and surgeons still need a steady supply of product, meaning that the orthopedics industry must keep innovating. One thing is certain, 2020 will be a turbulent year for procedure demand. Early on, analysts predicted that because many orthopedic procedures are elective, they would be postponed to help free up space for critically ill patients. While the recovery of orthopedic procedures has begun more quickly than analysts initially expected, it seems likely it will take longer than expected to reach full recovery as we look into 2021. June ordering patterns were already much higher than May, but the quicker recovery may indicate a second decline (W-shaped) versus a sharp decline followed by a quick recovery (V-shaped).