Ninety years ago, in 1918, Konosuke Matsushita founded a company, which is now widely known as Panasonic, with three simple principles in mind. First, he wanted to create products that would permit average people i.e., consumers, to benefit from the most exciting emerging technology and infrastructure advance of his time, i.e., electric power. Second, he wanted to create products that average consumers could afford. And finally, he knew that his success would be directly related to his ability to create products that add value to the lives of those who purchased them – products that address consumer needs and desires. These simple, yet fundamental principles formed the foundation upon which one of the world's most far reaching and influential enterprises was born, and upon which its operation still is based today. Starting with Konosuke Matsushita's first products -simple light sockets and bicycle lights - to today's high tech wonders – 32 GB SD Memory Cards, Blu-ray, and High