Illuminated Vehicle Logos - Investigation on Potential Distraction and their Influence on Road Safety
2022-01-0962
03/29/2022
- Event
- Content
- The current development of automotive lighting strives towards more and more lighting installations on vehicles. Additionally, to that, manufacturers start animating these lighting installations as coming home or leaving home greetings from the car to the driver. In the SAE Paper No. 2021-01-0852 it is shown, that these additional animations are in fact not distracting at all to other road users and when used correctly, e.g. in a sequential turn indicator, can be beneficial to the overall traffic safety. This study then aims to investigate the potential influence of illuminated logos on road safety. European law makers forbid the use of illuminated advertisement on vehicles to minimize the danger of distraction of other road users and thereby negatively influencing traffic safety. As of now, the active illumination of the manufacturer’s logo is considered advertisement. For this, a test vehicle was setup with two high luminance monitors, one at the front, one at the back, capable of producing a 4000 cd/m². With this, it was possible to efficiently vary size, form and illuminance between the logos to find a suitable range for illuminated logos. This vehicle with the illuminated logo at front and back is driving past the test subject, their attention and distraction is measured. Additionally, a questionnaire is being answered after the study to find the test subject’s objective opinion and evaluation of illuminated logos.
- Citation
- Kobbert, J., Hamm, M., Hinterwaelder, C., and Bullough, J., "Illuminated Vehicle Logos - Investigation on Potential Distraction and their Influence on Road Safety ," SAE Technical Paper 2022-01-0962, 2022, .