Standardization in a Competitive Environment

Standards aren't considered competitive tools by definition. However, through well-managed participation, standards can become significant competitive enablers as the role of standardization becomes more substantial within a company.

This on-demand course begins by providing a high-level review of how the standards world functions, including the definition of a standard, key participants in the development of a standard, and the typical standards development process. The course introduces the who, what, why, and how of standardization and explores how standards can be better utilized within organizations. The presentation also examines standards in the global marketplace, looks at the role of competition, competitiveness, and differentiation, and identifies strategic priorities related to standardization and standards, specifically related to supply chain and international trade agreements.

After introducing principles of standardization and discovering how they operate within a fictional company, this course will present a strategic approach for the management and utilization of standards within an organization. Techniques to effectively approach a standardization exercise, or to better understand standardization activities within a company will be offered.