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Learning Objectives Go here

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Three Umlaut Characters ä, ö, ü

MS Word’s Apostrophe

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Chinese 机械

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Japanese お世話

Russian машин

Korean 기계

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each word separated by non-breaking space

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'Single ascii quote'

‘Single MSWord quote’

"Double ascii quote"

“Double MS Word Quote”

regular dash -

 endash –  

 emdash —  

Three Umlaut Characters ä, ö, ü

MS Word’s Apostrophe

string of special things GreaterThan > LessThan < StuffInBraces (xxxxx) BackSlashN \n BackSlashR \r ParagraphSymbol ¶ Misc8CharactersFromDotToBeta ·¸¹º»¼Ýβ

Chinese 机械

Misc Characters ßà®–½— X¹‘ "¹ h's &

Japanese お世話

Russian машин

Korean 기계

ElasticSearch Special Characters that need escaped + - && || ! ( ) { } ~ * ? : \

non-breaking-space-start-here   end-here

each word separated by non-breaking space

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'Single ascii quote'

‘Single MSWord quote’

"Double ascii quote"

“Double MS Word Quote”

regular dash -

 endash –  

 emdash —  

Three Umlaut Characters ä, ö, ü

MS Word’s Apostrophe

string of special things GreaterThan > LessThan < StuffInBraces (xxxxx) BackSlashN \n BackSlashR \r ParagraphSymbol ¶ Misc8CharactersFromDotToBeta ·¸¹º»¼Ýβ

Chinese 机械

Misc Characters ßà®–½— X¹‘ "¹ h's &

Japanese お世話

Russian машин

Korean 기계

ElasticSearch Special Characters that need escaped + - && || ! ( ) { } ~ * ? : \

Audience Box - Who should attend.

non-breaking-space-start-here   end-here

each word separated by non-breaking space

  non-breaking space at each end and normal space between each word 

'Single ascii quote'

‘Single MSWord quote’

"Double ascii quote"

“Double MS Word Quote”

regular dash -

 endash – 

 emdash — 

Three Umlaut Characters ä, ö, ü

MS Word’s Apostrophe

string of special things GreaterThan > LessThan < StuffInBraces (xxxxx) BackSlashN \n BackSlashR \r ParagraphSymbol ¶ Misc8CharactersFromDotToBeta ·¸¹º»¼Ýβ

Chinese 机械

Misc Characters ßà®–½— X¹‘ "¹ h's &

Japanese お世話

Russian машин

Korean 기계

ElasticSearch Special Characters that need escaped + - && || ! ( ) { } ~ * ? : \

Testimonials

But effective testimonials go beyond a simple quote that proclaims your greatness. They need to resonate with your target audience and the people who could also potentially benefit from the work you do in the future. That's why great testimonials also tell a story — one that inspires and motivates the people reading it.

Your testimonial page serves as a platform to show off how others have benefited from your product or service, making it a powerful tool for establishing trust and encouraging potential buyers to take action.

Plus, having a testimonial page serves as yet another indexed page on your website. It contains content covering product features, pain points, and keywords your marketing team is trying to rank for in search.

Testimonials come in different formats, but there are a few distinct qualities that all good testimonials have. Here’s how to write a testimonial that inspires and motivates readers.

Prerequisites

"But I must explain to you how all this mistaken idea of denouncing pleasure and praising pain was born and I will give you a complete account of the system, and expound the actual teachings of the great explorer of the truth, the master-builder of human happiness. No one rejects, dislikes, or avoids pleasure itself, because it is pleasure, but because those who do not know how to pursue pleasure rationally encounter consequences that are extremely painful. Nor again is there anyone who loves or pursues or desires to obtain pain of itself, because it is pain, but because occasionally circumstances occur in which toil and pain can procure him some great pleasure. To take a trivial example, which of us ever undertakes laborious physical exercise, except to obtain some advantage from it? But who has any right to find fault with a man who chooses to enjoy a pleasure that has no annoying consequences, or one who avoids a pain that produces no resultant pleasure?"