The Vehicle as Gaming Device

Audi spin-off Holoride uses VR to turn the back seat into an entertainment platform.

From the moment I slipped the Oculus Rift device over my head, I was transported from a routine urban drive in the backseat of an Audi Q7 into an enchanting underwater world. The Virtual Reality (VR) experience obliterated every sight and sound of city life from my consciousness.

My fellow backseat passenger and I were taking the demo during a break from the TechCrunch Sessions: Mobility 2019 conference last July. She squealed with laughter as our mini-submarine submerged into a seascape filled with schools of jellyfish, gently gliding Blue whales, and other undulating aquatic creatures.