SUPPLIER EYE

A decade from now, how will our rear-view mirrors percieve the current period of industry disruption? These are strategically pivotal times. Incumbent OEMs, suppliers and the dozens of newcomers challenging them face the dynamics of a constantly changing and unpredictable ecosystem.

Future success will be determined over a relatively short period, I believe. To achieve it, component suppliers must come to grips with the costly, complex reality that is vehicle electrification. OEMs must balance short-term profitability and long-term prosperity, leveraging their current breadwinners (trucks and utilities in most cases) to bankroll the numerous enterprise risks that are ahead.