Roush Lands in AV Country

An auto-industry icon for engineering, prototyping, testing and manufacturing services establishes its West Coast presence.

Famous as an engineering-services company, a NASCAR racing icon, and the name behind many high-performance Ford cars and trucks, the Roush brand is a go-to for OEMs and suppliers needing projects executed on schedule with high quality. Engineering, prototyping, testing and manufacturing are the four pillars of “the company that Jack built” in the Detroit suburbs. That reputation is being extended through Roush's new sales office in San Luis Obispo, on California's Central Coast.

“We'd been thinking about establishing a West Coast presence for quite a while,” says Jason Furr, executive director of sales at Roush's Livonia, Michigan, HQ. “There is so much going on there, and our peer-to-peer reputation among OEMs and Tier 1s has brought many Silicon Valley companies to Detroit to find us. But we want to be part of the fabric, energy and pulse of what's going on in California.