Reducing the High Cost Of Titanium

Titanium is neither a precious metal nor rare, yet among industrial metals it has the reputation for being very expensive. It's the fourth most abundant metallic element and the ninth most abundant of all the elements in the earth's crust. Its commercially useful oxide ore occurs in the minerals rutile and ilmenite and numerous iron ores, and exploitable ore deposits are liberally scattered around the world in Australia, Canada, India, Malaysia, Norway, Russia, South Africa and the U.S. But due to its properties and high cost it has often been referred to as unobtanium.

With such great abundance why is titanium so expensive?