The real world

Convergence 2008 will place emphasis on the challenges of determining and meeting customer needs in creating better electronic systems.

When automotive and electronics industries converge on Detroit in October, they will see a subtle yet major shift of focus throughout the keynotes, technical presentations, and show floor exhibits. Instead of simply adding new features, the conference theme asks the question, “Does this meet real customer needs?”

Providing features that meet customer wants touches on many different themes, including wireless connectivity and the ability to customize the driving experience. Adding features that are convenient and safe will be the foundation of the biennial conference.