Off-highway realities

Executive Viewpoints-Vehicle Development Insights from Industry: Off-Highway 2020 and Beyond- Off-highway realities.

At Dana, we see a bright future for the off-highway industry all the way to 2020 and beyond due to the role we will play in key strategic industries. Over the next decade, the world will be focused on getting the most out of existing energy sources and developing alternatives, maximizing agricultural productivity, and bringing more environmentally friendly transportation options to market-goals that will become reality through the hard work of off-highway equipment.

To take full advantage of the economic resurgence right around the corner, the off-highway industry will address market demand for more fuel-efficient vehicle designs and look for opportunities to nurture continued sales growth in countries such as Brazil, China, India, and Russia. But the real key to riding out the turbulence in our industry in the short-term and laying the foundation for long-term success is an unwavering focus on serving customers.