Magna execs warns on impending EV complexities

21AUTP02_10

02/01/2021

Authors Abstract
Content

The industry's transition to electrified - and ultimately, fully electric vehicles (EVs) is bringing far greater overall complexity in product development and technology-management, according to Magna Powertrain executives speaking in an online media session during mid-January's CES 2021 virtual trade show.

Magna's traditional strengths in lightweight structures, driver-assistance sensor technologies, active aerodynamic systems, powertrain/drivelines and full-vehicle assembly serve as the foundation for the company as it moves further into vehicle electrification and automated-driving solutions, noted Sherif Marakby, the company's recently hired executive VP. Markaby is a veteran leader of Ford's hybrid and EV programs and headed the automaker's Team Edison autonomous R&D group before joining Magna.

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Pages
2
Citation
Brooke, L., "Magna execs warns on impending EV complexities," Mobility Engineering, February 1, 2021.
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Publisher
Published
Feb 1, 2021
Product Code
21AUTP02_10
Content Type
Magazine Article
Language
English