Getting personal
AUTOJUL09_02
07/01/2009
- Content
Electronics suppliers are developing systems for cars that help automakers adapt more functions to each driver's preferences.
Automakers are helping owners customize their cars, providing a growing number of functions that adapt to drivers' preferences. Key fobs are controlling more settings such as radio stations and seat positions, helping drivers feel that the vehicle has been designed specifically for them.
The trend to automate and personalize vehicles addresses the once-popular idea that carmakers could adopt custom manufacturing for small, specialized production runs. It also touches on the consumer-electronics trend to provide personalized information and entertainment. It is hoped that tapping into these broad consumer trends will help rejuvenate the sluggish market.