CONTI SUITS UP

A team of young innovators aims to transform a critical piece of safety equipment - and create new business - through collaboration.

Few colors shock the human brain into attention more than high-visibility Yellow. “Hi-viz” as it's known in the safety-apparel industry, is an on-the-job requirement for first responders, road workers, tow-truck drivers, linesmen, loggers, couriers, coast guard deck crews - any all-weather vocation for which being seen in low-visibility situations can make the difference between life and death. Included are overnight package-delivery drivers who must sprint across busy city streets - at night, in the fog and rain - to deliver the goods.

But hi-viz, even when combined with reflective fabrics, is often not sufficient for wearers to be seen.